In a significant move to strengthen cultural ties and boost tourism between India and South Korea, the Korea Tourism Organization (KTO) has appointed Indian television actress and breast cancer survivor Hina Khan as the Honorary Ambassador of Korea Tourism for India. The official appointment ceremony took place on May 9, 2025, at the KTO Seoul Center, known as HiKr Ground, in Seoul.
A Cultural Bridge Between India and Korea
Hina Khan, renowned for her roles in Indian television and her inspiring battle against breast cancer, expressed her excitement about the new role on social media. She shared her enthusiasm for promoting Korea’s beauty, culture, and warmth, stating, “Honored to be appointed as the Honorary Ambassador of Korea Tourism! Excited to promote the beauty, culture, and warmth of Korea. My experience in the past few days of visiting this beautiful country cannot be …
Immersive Experience in South Korea
Prior to her appointment, Hina Khan embarked on a week-long familiarization trip organized by KTO, exploring key regions in South Korea, including Seoul, Gangwon-do, and Incheon. During her journey, she visited historical palaces, traditional hanok villages, and cultural museums, experiencing Korea’s rich heritage firsthand. She also recreated iconic K-drama scenes, such as the memorable moment from the popular drama “Goblin,” alongside her partner Rocky Jaiswal.
Strategic Vision by KTO
Mr. Myong Kil Yun, Regional Director for India and SAARC countries at KTO, highlighted the strategic importance of this collaboration: “We are delighted to welcome Ms. Hina Khan as our Honorary Ambassador for Korea Tourism from India. Her remarkable connection with young audiences and her vibrant storytelling style on social media make her an ideal representative to promote Korea’s dynamic and diverse offerings.”
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Inspiring Journey
Hina Khan’s appointment comes at a time when Korea Tourism is actively seeking to strengthen cultural and tourism ties with India, leveraging the popularity of Korean culture and entertainment in the region. Her involvement is expected to significantly boost Korea’s visibility among Indian travelers, especially young audiences who are increasingly drawn to K-pop, Korean dramas, and culinary experiences.
As the new face of Korea Tourism in India, Hina Khan will participate in a series of promotional events, campaigns, and cultural exchanges designed to showcase South Korea’s rich heritage, scenic beauty, and vibrant urban life. Her partnership with Korea Tourism is expected to include digital campaigns, travel vlogs, and interactive sessions highlighting must-visit destinations such as Seoul, Busan, and Jeju Island.
This collaboration not only marks an important milestone in Hina Khan’s career but also serves as a testament to her resilience and passion for cross-cultural engagement. As she embarks on this new journey, both the tourism industry and her fans eagerly await the positive impact she will bring to Korea-India relations.
